Our very own grounded investigation understood five fundamental categories of meme quiddities that joined days on exact same family members: Target, specific profile, general profile, action, and statement. Following difference in tangible visual quiddities and you can conceptual textual of those (Lewis, 2012 ; Spitzberg, 2014 ), we built a dimension to own quiddity concreteness. The initial a couple kinds-stuff (such as for example Mentos within the “Diet Mentos”) and you will specific characters (instance Bert within the “Bert is Evil”)-was extremely obvious and real. Universal emails (such as the certain kitties in the “LOLcats”) and you may strategies (such as the moving motions inside the “The latest Advancement away from Dancing”) will always be apparent, however their symptom you will change from you to definitely eg to some other. Fundamentally, instead of obvious stuff, sentences are the minimum real or the most conceptual of all of the classes. Next division, i measured the new part of hours inside the for each loved ones that contains has regarding all the kinds. Each meme eg inside a household must have at the very least one type of quiddity. New quiddity concreteness level are acquired per meme members of the family mainly based into the adjusted countless the five-quiddity communities: target and you may particular profile (1), generic character and you may measures (0), and you will terms (?1).
Quiddity brands
During the RQ1 we expected do you know the prevailing style of quiddities you to join meme parents together. Our studies showed that action is one of frequently employed quiddity about sample (42.2% of meme circumstances), followed closely by phrase (38.5%). Specific reputation (29%) and you will object (23%) have been less common, which have simple profile (fifteen.7%) trailing at the rear of. You will need to keep in mind that our very own conclusions demonstrate that brand new head quiddity try largely unlike the latest simple services lookin in new codebook for almost all meme family members. In fact, when you look at the 90% of meme group, the latest quiddity is certain meaning that was not included in the generic features. Like, regarding the “Superstar Conflicts Kid” family relations, the new operate of assaulting which have laser beam swords is an extremely particular quiddity, for example could not become seized by the universal attributes of the fresh codebook.
Inside RQ2 i asked and that layouts, versions, and contribution structures is actually prevalent (and you can marginal) when you look at the contemporary sites memes. We unearthed that preferred community (twenty six.5%), dining (19.1%) and you may this new mass media (sixteen.3%) was basically the best subjects; nationality (2.6%), current situations (3.2%), and you can works and you will work https://cardgames.io/hearts/images/hearts-logo.png” alt=”sites de rencontres chinois gratuits”> (3.3%) were the least well-known information. When it comes to sex, male participants (59.4%) had been depicted twice as often since female professionals (twenty-seven.3%). Children and you can young people (38.7%) checked really, when you’re senior people was the least depicted (5.6%) when it comes to age bracket. Caucasian professionals (49.5%) was indeed the most portrayed ethnic classification, if you’re Hispanic or Latino members the least (0.2%). Eventually, when it comes to form, extremely instances was in fact photos (56%) otherwise clips (42.6%) in place of sheer textual memes (1%). Overall, these types of findings corroborate some of the observations made in the fresh new qualitative education revealed more than, in which the memetic areas is referred to as dominated by more youthful, light males. With respect to themes, media-founded playfulness seems to have been even more extreme than just wedding having government. So centered on descriptive analytics no less than, politics is pretty marginal on memetic areas. Yet ,, due to the fact unfolded below, system research will tell united states a far more complex facts.
Brand new cohesiveness out of universal properties during the meme family members
Because the in depth above, one of several seeks regarding the investigation was to evaluate the latest the quantity out of cohesiveness regarding meme group with respect to their generic characteristics (RQ3). Shape 2 suggests new circle away from memes sharing equivalent posts characteristics. In order to make the new graphic analysis sharper, i tell you here simply five meme families you to show one or two or a great deal more qualities. How big the fresh new node signifies their community education, this means, how many other meme circumstances it shares content services that have. For example, the initial meme regarding “Hop out Britney By yourself” ‘s the prominent node, discussing at the very least one or two blogs qualities having 56 (regarding 83) most other meme days. “Graffiti” and you will “Birmingham” is actually one another cases of brand new “Pepper Spraying Cop” meme nearest and dearest. These are the smallest nodes from the circle, sharing several blogs properties that have two other meme era. The latest width of your own tie stands for what amount of shared features. Eg, the ties anywhere between cases of the brand new “Log off Britney Alone” are particularly thicker, meaning that they are very similar to both in terms regarding posts. The first meme as well as period share to nine (off 16) articles properties together.
